Panamuna is an independent surf label where protecting our oceans is at the heart of everything we do. Using sustainable and ethical practices in the manufacturing of our gear, our aim is to make people conscious of the impact they have on the environment due to the choices they make.
Established in 2011, the word Panamuna means ‘OCEAN’ and comes from Modern Murri, an Aboriginal dialect. It seemed a logical choice, as the founders of Panamuna have had a deep and personal connection to the ocean and are active in the conservation of all things linked to it.
The Panamuna image takes inspiration from the ocean and its surrounds, with a very strong focus on being accountable to the environment in the choices we make as a clothing manufacturer. Based on the picturesque Tweed Surf Coast of Australia, Panamuna has a clear vision of the obligation we all share to preserve the natural wonders of our world.
At Panamuna, we have spent many long hours researching the most sustainable and ethical way to produce our gear. We use organic materials that are free from insecticides, pesticides and chemical fertilisers, which helps to reduce water pollution. Our printing methods are also eco-friendly, using only water-based inks. All our packaging is plastic free and compostable or biodegradable.
Our brand consists of sustainable and ethical surf wear and accessories, with our project being to infuse style and simplicity with new sustainable methods to develop our gear. We have a range of men’s, women’s and grommet’s tees and tanks, recycled board covers, upcycled hats and environmentally friendly bags. We hope to extend our range further in the near future to incorporate board shorts and surf swimwear.
One of our most recent initiatives is our T-shirts for a Purpose. This project allows us to collaborate with like-minded organisations and individuals on projects close to their heart. 100% of all profits from the sale of the t-shirts from the various T-Shirts for a Purpose collections will be donated to the organisation or individual responsible for each collection, so that they can continue to do the inspiring work they are doing.
In addition to the way we produce our gear, we also help to improve the health of our local beaches and the ocean by running community events such as beach clean ups and awareness campaigns through our social media following. We hope to inspire individuals to lead an ocean friendly lifestyle by becoming more conscious consumers. We regularly post ideas to encourage people to think about the way they interact with the environment around them and we highlight the need for more action, action that can easily be achieved by a single individual.